Sunday morning 21/9/2008, the new bol.com store was temporarily online.
It is definitely an improvement to the old site. Previously when searching for the band daryllann, there were no results whatsoever. The new site now changes the incorrectly spelled band name to the correct spelling. This means that the site is more forgiving to spelling mistakes. This should help conversion rates. Although….. the album Renko found on Bol.com is not the correct album: Renko…..bol.com still have to sort out some data issues.
Revamped product sections
All product pages are revamped, but especially the games, DVD and music sections look hugely different. The site looks and behaves the same across the different product groups now.
I love the feature that you now can search for children games or hardcore games. Ordering a PEGI 3+ game for a four year old is not what PEGI is about. PEGI rating just sucks™
Shopping basket
The shopping basket and checkout has pretty pictures.
Nice eye candy.
Pretty urls
http://www.bol.com/nl/p/games/metal-gear-solid-4-guns-of-the-patriots/1004004006052238/index.html
Bol.com has got rid of all the ugly urls they used to have. SEO to the max.
Payments
Unfortunately the Postbank was experiencing problems which caused problems with my Postbank credit card or iDEAL payments. This killed some of the experience, but this is not something Bol.com can help. It was handled gracefully on the bol.com site. My Visa card had no problems whatsoever… Good… good..
Next steps?
ATG and Endeca transformation almost done. Time for the next phase….
